But, the big question is – are companies getting a “good enough” ROI for the training cost? Research paints a rather gloomy picture. Only 25% of employees admit that their performance has improved after attending training sessions.

Ok, let’s get to the point

The poor response by employees to training is mediocre training content. 1 in three employees admit that uninspiring training material makes learning fatiguing. If companies want excellent ROI on training, then they need excellent training content.

Which brings us to: Videos and employee training

Videos are visual information, therefore what you see in videos you remember for a long time. That’s why using videos for training employees removes that “uninspiring” part of training and gives companies a better ROI.

But, making videos is easier said than done. Having said that, it’s also not that complicated either. In fact, you can make a total series of training videos using a simple screen recorder. You only need to know the basics, and we have covered exactly that in just 7 points.

Make your training videos engaging with these 7 amazing tips

Know the audience

Not knowing about your audience while making a training video is like not knowing directions while driving. Your video content is going to be all over the place and so is your employees’ attention. The best way of knowing your audience is by interviewing them.

What are they looking forward to and if they have any specific goal to achieve after attending the training. You can gain these using a data analytics software, which helps you pinpoint what your audience exactly wants. These simple pieces of information will be the anchors for designing your training video. You will know where to start and where to end the video that will give the maximum benefit to your audience.

Decide the video type

Training videos can be done in different forms. It can be an animated video, a screen recording video or an instructor-led video. The trick here is to know your audience preference, which you will know by interviewing them in the first step. The second is concentrating on the resources that you have available for making the video.

If it’s an animation video, you need to have someone in the team who can do basic animations. For instructor-led videos, you need a confident instructor, and if it’s an external instructor, you need to stretch your budget too. The leanest way you can make training videos is by using a screen recorder. You can do it all on your own without compromising on the quality.

Take a look at the screen recording video above. It’s great for training employees about a new feature release or a product development.

Keep it simple

The first time you think about making a video, you can get all creative and experimental. While this is great, and necessary to create kick-ass training content, it can get a little out-of-hand sometimes.

A lot of trainers make the mistake of adding too many elements which are not directly related to the core content. For example, adding too many animations in the slides or using too many different variations of colours for the text.

Keep the videos simple, and the training content at the core of it so that your employees remember the most important aspects, and have no distraction in recollecting them. Use graphics at the right place and question yourself – “does it really make sense to add this GIF over here?” A bit of self-introspection will go a long way in producing an excellent video

Make it short

As per MIT, any learning video should be less than 6 minutes. This duration is ideal for keeping the attention and engagement of the attendants at a high level. To capitalize on this short attention span, plan your content in advance.

If you have a lot to tell or share with your audience, then make multiple videos with each of them not crossing the above threshold limit. While you do that, keep in mind that the topics are well aligned, so that it’s not very difficult for the audience to relate to the content.

Write a script

A script is your vehicle. A strong and well-written script will lead you to your destination with some great memories. As you start writing a script, you get closer to the points that you have in your head.

It gives you an outstanding chance to critically analyze the content that you have thought of including in your training video. However, don’t jump on writing the script; create an outline first. Write down all the points that appear in your head, and try to connect them.

Once you have that, start writing statements and dialogues; and while you do that, read it out loud. After you’re ready with the first draft, start editing. Pull out all the unnecessary content, extra words, and everything that is not important for the training video.

Do multiple rounds of editing, and if you have a team of editors, run it by them, so that you have a crisp written script without any flaws

Run trials

It’s always a good idea to have a few trial runs to ensure that you don’t miss out on anything at the eleventh-hour. During the trial runs, you can go over your final script and record a few pieces, to check how the quality is turning out.

It also gives you a good opportunity to check inventory – camera, lights, microphone, video editing software. This particular task is very important if you’re planning a professional video like an instructor-led video.

If you’re using more frugal techniques like screen recording videos, then checking your laptop configuration, cleaning your desktop, and getting comfortable filming yourself can be good for starters. Whatever technique you use to create video training material, do not hurry in recording the final cut before giving a few rounds of trial run.

Edit the video

After you have made the first cut of the video, re-look into it to weed out the segments from the video that can be distracting for your audience. Looks for filler words like “ah” or “uhm.” If they recur after every few seconds, it gets irritating for the audience.

Also, add intros and outros to make your videos look professional. Add subtitles, trim the length if it’s getting too long and add a proper background to your webcam recording if you’re recording that.

If you have a limited budget, then we recommend checking out screen recorders like Vmaker. It comes with a free AI video editor with a simple interface. This allows you to add subtitles, intros, outros, b-rolls, stickers, transitions, and more with AI in just one click.

Wrap Up

Alright, so these were some very simple tips that can help you start making training videos. Remember, training employees is important, but just training them will not help. If you want them to retain the training content for a longer duration, and have better return on investment, use more videos.

If you’re new to videos, then you can start with a screen recording tool as it’s simpler to use. Even if you choose any other technique, bear in mind that you need to keep the video simple and short. Moreover, know your audience, write a script and do a few rounds of trials before you share the final video.

If you enjoyed reading the above article, then here are a few more articles you might be interested in further reading!

Why Are Video Tutorials Popular?

How to record Google meet without permission

How to screen record on iPhone

Best screen recorder for Mac

How to record Zoom Meeting with audio

How to screen record on Mac

The answer is simple. It’s because videos simplify the whole learning process. They help us process information better and improve memory recall. So much so that today, we all rely on videos to communicate complex ideas, concepts, information and instructions.

So, irrespective of who you are, if you plan to teach something to people, you can definitely try investing your time and energy in creating a series of training videos.

In today’s post, we will be giving you a complete walk-through about how to create training videos using the simplest approaches and tools. But, before we learn how to create training videos, let’s try to understand what they truly are, and how people across different sectors benefit from them.

A training video is a video that instructs or teaches someone about something. It could be a how-to video, a tutorial, or a screencast that teaches how to get something done with easy-to-follow instructions. 

There are several types of training and instructional videos. It’s important to choose the right type of video content before you start your video creation process. Based on your audience’s interests and learning goals, you will be able to decide on the type of video you need to create for your audience. Here are some of the popular types of video content. 

i) Micro-videos

A micro-video is a short video that tries to deliver a message or a call to action within a short time frame. These types of training videos are increasingly becoming popular because of three reasons – they are easy to consume, to the point, and are effective in delivering the message within a few seconds. The optimal length of a micro-video is somewhere around five to fifteen seconds. 

ii) Screencasts

A Screencast is a digital screen recording that can be used to create detailed training manuals, tutorial guides, and video presentations. They are widely popular in the educational sector and are actively used by educators, online course creators and coaches. Simply put, a screencast captures everything that’s visible on a computer’s screen and allows presenters to add voice narrations and webcam overlays explaining the process. 

iii) Animated videos

Animated videos are fun to create. These videos use graphics, text and voiceovers to deliver their messages. Animations also help in making the videos more engaging for the audience. These kinds of animation training videos can be created for young learners in the age group of 6 – 12. There are quite a few tools available online that help beginners create animation videos effortlessly. Some of the popular animation tools are Animaker, Powtoon, Vyond, etc. 

iv) Roleplay videos

In these types of videos, a scenario is usually enacted to make viewers understand a learning process. These videos would be suitable for soft skills training. 

These days, training videos are widely used across different sectors to create e-learning materials, instructional guides, and employee onboarding manuals. Here’s a list down of the top 7 reasons why people love them.

• They make employee onboarding & training easier.
• They provide practical learning exposure without real-time interactions
• They help viewers rewatch important sections of the videos multiple times
• They serve as a great alternative to books and courses
• They help visual learners grasp lessons better
• They make it easier to access anytime, anywhere
• They reduce training costs and time involved

Now that we have a clear understanding of what training and instructional videos are, let’s dive in and learn how to create training videos easily in five simple steps.

Prefer reading? Follow these simple instructions!

Step 1: Choose the best training video software & download it to your computer

Choose the right software and install the application to your system. In the next section of this post, we will also be sharing the list of 5 best training video software available online. Feel free to take a look at it and make an informed buying decision. 

Note: In this process, we teach you how to create training videos with the help of Vmaker. Vmaker is a popular screen recording software that allows its users to create training and instructional videos effortlessly in just a few simple steps. It comes with an AI video editor and allows users to record HD videos. Users have access to multiple recording modes and can easily record both their screen and webcam. It comes without watermarks and provides custom branding options as well. 

If you choose to make your training videos with Vmaker, head over to Vmaker’s home page and sign up for Vmaker. Once you sign up, you can easily install the application to your device. Currently, the application is available in four formats:

As a Windows application

As a Chrome Extension

As a Mac application

As an iOS application

Install any one of these versions that suits your needs.

Step 2: Prepare a script

Now, it’s time to prepare your script. Once you are ready with your script, you can try taking a few mock sessions before you start recording for real. This helps you gain practice and helps you give your best shot. But, if you’re already well prepared, you can skip the mock recordings, and start recording the real session. 

To start recording, click on the ‘Record’ button on your dashboard. A small drop-down box will appear below your user icon. This is where you select your basic recording features. 

Select your desired recording quality, recording mode and audio output source. You can either click on ‘Start recording’ right away or try enhancing your videos further by enabling some additional features. 

Step 3: Customize your preferences to enable advanced features

You can customize your recording preferences according to your own requirements. 

In order to do this, click on your profile icon, and select ‘Preferences’. Here, you will have some advanced features. Enable the features that would help enhance your recording and start recording.

As soon as you click on the ‘Start Recording’ button, a timer starts indicating to you that the recording is about to start in three seconds. Once the timer stops, the recording starts. 

To make the training video more engaging, you can make use of the screen annotation feature. It will help you explain things better and will ensure your viewers stay engaged throughout the video.

Once you’re done with the recording, you can click on the Red dock button the left side of your screen to stop the recording.

Step 4: Edit and Enhance your recording

As soon as you finish the recording, you will be able to access it in Vmaker’s dashboard. If you choose to edit the recording, you can do so by clicking on the ‘Edit’ option. This will redirect you to our AI video editor, where you can transform your raw recording into a publish-ready wow video with just one click.

Not just AI, it also comes with an intuitive timeline. So, you can easily edit the parts of the video as you like.

You will be directed to Vmaker’s built-in editor. Here, you’d be able to crop, trim, rotate and flip the recording easily. Once you’re done with the editing process, you can export the file to your dashboard in your desired quality. 

Pro tip: Before you start editing your video, we highly recommend you ‘Duplicate’ the file. This ensures you have a backup of your original copy in case you cut out some necessary sections of your original video during the editing process.

Step 5: Download and share the video recording

Once you are done with the recording and editing process, you can easily download, share or upload the training video to any of your social media platforms. If you choose to share the recording, you can do so by copying the link.

If you’re on the lookout for the best software for creating training and instructional videos, you can check out this list of 5 best training video software. This list elaborates on each of the product’s features, pricing policies and ratings. 

1. Vmaker

Vmaker is an all in one recording suite that helps users record, edit and track video metrics based on the number of views a recording gets. It comes with no watermarks and provides custom branding options. Users can easily record their screens and add narrations using the webcam overlay. Vmaker also comes with screen annotation tools that help users draw and highlight important sections of the recording. 

Pro Tip: If you wish to create animated training videos, you can do so by using Vmaker Train – a complete video creation suite that comes with Animaker (DIY animation tool), Vmaker (screen recording tool), and GetShow (video hosting platform).

Features

• Recording scheduler
• Watermark free
• Records both internal & external audio
• Comes with an AI video editor
• Offers up to 4K recording quality
• Add subtitles using AI
• Allows users to track video metrics
• Comes with screen annotation tools
• Easily shareable
• Add music and customize video background using AI

Pricing 

It has three main pricing packages. 

• Lite plan (free): $0
• Starter plan: $84 a year/ $7 a month
• Team plan: $120 a year/ $10 a month

Reviews & Ratings

• G2 Rating: 4.7
• Capterra Rating: 4.4
• Crozdesk Score: 89/100

2. Camtasia

Camtasia is also a complete video recording software that provides all the necessary recording and editing features one would look for in a training video software. It has a stock library of ready-made video templates, animations and audio tracks that helps even beginners create training videos effortlessly. 

Features 

• Built-in video editor
• Screen annotation
• Powerpoint integration
• Allows users to add a table of contents
• Readymade video templates
• Easily shareable

Pricing 

It provides a license that’s valid for a lifetime. 

Camtasia license: Rs 28,369. 

Reviews & Ratings

• G2 Rating: 4.6
• Capterra Rating: 4.6
• Crozdesk Score: 92/100

3. Screencast-o-Matic 

Screencast-o-Matic is a commonly used software in the educational sector to create screencasts, instructional guides, tutorials, etc. It allows users to personalize their videos with images, screen effects and transitions. 

Features 

• Provides multiple collaboration tools
• Comes with built-in video editing tools
• Provides easy backup and recovery 
• Records both internal and microphone audio
• Provides speech to text translations 
• Easily shareable 

Pricing 

It has four pricing packages. 

• Free plan: $0
• Business plan: $5/user per month
• Premier plan: $5.75 per month (annual subscription)
• Deluxe plan: $4 per month (annual subscription)

Reviews & Ratings

• G2 Rating: 4.3
• Capterra Rating: 4.5

4. Panopto

Panopto is another screen recording tool that comes with all the necessary recording, editing and video management features. It allows users to create and record video presentations enhanced with special multimedia elements. 

Features 

• Provides a video content management software
• Records both system audio and microphone audio
• Allows users to track engagement 

Pricing 

It has two major pricing packages. 

• Panopto Basic plan: $0
• Panopto Pro: $14.99/month 

Reviews & Ratings

• G2 Rating: 4.2
• Capterra Rating: 4.5

5. Hippo Video

This is an easy-to-use software that helps users create training guides, tutorials and video messages. It allows users to personalize their videos with graphs, callouts and tags. 

Features 

• Provides video analytics and reports
• Customizable video thumbnails
• Provides 100 GB bandwidth
• Provides multiple video embed options
• Easily shareable

Pricing 

It has separate pricing packages for different categories. 

Sales

• Starter plan: $15 per month 
• Pro plan: $ 30 per month
• Growth plan: $ 48 per month per user
• Enterprise plan: $79 per month per user

Team 

• Starter plan: $4 per month 
• Pro plan: $ 15 per month
• Growth plan: $ 20 per month 

Reviews & Ratings

• G2 Rating: 4.5
• Capterra Rating: 4.5

Here are a few tips you can keep in mind while you make your training videos.

• Tell a story
• Set a clear learning objective 
• Know your audience 
• Don’t aim for perfection in the very first shot
• Ensure that the video recording is mobile-friendly
• Determine the budget of your video beforehand
• Remember, that you don’t need costly recording equipments
• Don’t hesitate to hire a professional voice over artist
• Set up an engaging thumbnail 
• Share on multiple social media channels 

Bonus: 5-Step Action Plan For Video Creation

In order to create an effective training video, it’s safe and advisable to stick to a plan. Here’s a five-step action plan you can follow to make your video creation quicker and easier:

Recommended Reads

• A Complete Product Video Guide – 2024
• The Ultimate Guide: What is Screencasting & How To Create One (2024)
• A Complete Tutorial Video Guide (With Tips & Tricks)