This means that if you were paying a premium for screen recording high quality videos, then it’s time to cancel your paid subscription and move to Vmaker.

Vmaker is a free screen recorder that can not just record in 720p quality, but also offer advanced features that other screen recorders provide for a premium price.

Vmaker is available for Windows and Mac computers. You can download the app for free from the Vmaker website and start using it immediately.

You can watch this video to understand the step-by-step process of using the Windows or Mac app.

Looks interesting? Why don’t you get started right now?

Download the Mac Screen Recorder

Download the Windows Screen Recorder

But, if you enjoy or prefer recording high quality videos from your browser, then the Vmaker Chrome extension is going to be an excellent choice for you. Like the Windows and Mac app, the Chrome extension is free too.

Here’s a video on how you can install the Chrome extension –

Vmaker compatible for both Windows and macOS makes it convenient for most users looking for a free Mac or Windows screen recorder. But, it gets even better from here as we take you through a few highlights of Vmaker

No watermark on videos

This truly sets us apart from other free screen recorders. There is no Vmaker watermark on any video that you record. There are no hidden conditions – record, download, and share as many videos you like without worrying about product branding

Recording quality

You can record in 720p quality in the free plan. But, you can also switch between different recording qualities like 360p or 480p if that’s a priority for you. If you decide to upgrade, well you can then record in 4K HD quality by paying just $7/month

4k HD quality for $7/month – Do you want to explore this plan?

Yes, take me to the pricing page

No, I will pass

Record with audio

Built-in PC free screen recorders like Xbox GameBar and QuickTime player do not record audio while screen recording. With Vmaker, you can record your microphone audio just by plugging it to your PC. Vmaker will automatically identify the mic and sync the audio with video recording

Record screen + webcam

The screen + webcam feature allows you to make your videos more personal. Because it can record the screen while recording your face and voice at the same time. This is useful for giving personal feedback or creating content for YouTube

Free AI video editor

With the Vmaker’s free AI video editor turns your raw videos into wow videos in minutes. It automatically adds b-rolls, background music, transitions, effects, subtitles, and more, making your videos publish-ready on a click.

Vmaker AI transforms long-form videos into short-form content. And, also creates highlights and teasers from your videos.

Not just AI, it also comes with an intuitive timeline. So, you can easily edit the parts of the video as you like.

Vmaker AI generates subtitles in 35+ languages and translates them into 100+ languages. You can also change the color, font, size, and style of the subtitles the way you want.

You’re going to love this editor because unlike others, the interface looks more welcoming and easy on the eyes.

Cloud storage

You get unlimited cloud storage in the free plan. This means you can save as many videos as you like. Even if you’re using Vmaker on different OS and devices, all your video recordings will be saved at a single location

Game screen recording

For Gamers, Vmaker is like the perfect free screen recorder. It can record high definition games without hiccups, record webcam and audio. Gamers who record gameplay videos a lot along with voice commentary, Vmaker is a complete-packaged solution

YouTube videos recording

This is one of the best use cases of Vmaker. Watched a very enjoyable video on YouTube? Or a workout video which you use for later? Fire up the Vmaker app, choose the recording mode, and allow the audio settings – your recording will be ready

Meeting recorder

People tend to miss out on details in back to back meetings. Even if they’re 100% attentive, It’s challenging to remember everything. With Vmaker, you can record your Zoom meetings, Teams or Google Meet meetings without taking any permission or letting anyone know about it

What’s next?

If 720p quality recording is what you’re looking for in a free screen recorder, then there’s no reason for you to not try Vmaker. The extra set of features will not just help you record, but also edit the video and share it with others.

As a next step, you can download the Vmaker app based on your OS. Or, you can also try the Chrome extension, which is OS-agnostic.

FAQs

How can I record my screen for free?

You can download the Vmaker app or install the Chrome extension to record videos for free in 720p quality. No payment is required. Use your Gmail or Facebook account to create an account and start recording videos instantly.

What free screen recorder do Youtubers use?

YouTubers usually use a free screen recorder like Vmaker because it can record screen, webcam and audio at the same time. It also records video in 720p quality, comes with a built-in editor and has unlimited cloud storage.

What is the best free game recorder?

The best free screen recorder is the one that can record high definition games while recording voice and webcam. There are many options available in the market, and Vmaker stands as one of the best free screen recorders. There are no watermarks on the videos, or any limit on how many videos you can record. It also comes with a built-in video editor that makes it perfect for making final edits to the video.

Are the Video Editing Tools Free to Use?

Vmaker’s YouTube video editor are free to use and come without watermarks, ensuring you can create professional-quality videos without additional costs. You can cut, trim, resize, change video speed, split, crop, merge, or apply other editing features seamlessly. Whether you’re creating videos for personal use or sharing them with a wider audience, Vmaker offers a hassle-free, watermark-free experience.

Recommended Readings:

Built-in Windows Screen Recorder vs Vmaker: Make the right choice

10 Best Screen Recorders for Windows 7, 8,10 & 11 [Free & Paid]

10 Best Screen Recorders for Mac (With Pros & Cons)

How to screen record on Windows PC

How to Screen Record on Windows 11 – Free Download

The sad part about corporate training is that it always remains as an afterthought. Management does not work on it actively, trying to find breakthrough solutions to make training more inspiring. However, this has to change now. After the Coronavirus pandemic, the work environment has become very dynamic. Remote working is normal, and employees have the power to choose where they want to work from. While they’re doing that, they’re also leaving organizations where they see limited learning opportunities. 

The only way to stop these employees is by designing & implementing corporate training in a revamped way. The one that is more relevant & syncs with the current employees. One that inspires them to stay in their job & push themselves to generate better results. On that note, if you’re a manager or an L&D professional, read this blog till the end to get some ideas on how you can make corporate training better with some engaging video ideas.

5 types of engaging videos for corporate training

Before we get to the list, here’s something important that you have to remember. This list is not exhaustive. There are different ways that companies are using to make corporate videos. The learning and development field is constantly evolving, so keep an out there. Use this list as a reference, and keep adding more as you discover along the way.

Animated videos

We don’t have to tell you why animated videos are so engaging. We watched them as kids. Our eyes glued to the TV screen for hours, we do it even now. Well, at least some of us still do it. It’s hard to explain why animated videos are so charming, but they definitely pique interest when they appear on the screen. That’s why animated videos top our list. 

What we also love about them is their flexibility. You can use them in your corporate training video for explaining how different teams work. Or, it could be a company overview video, corporate health policy, or an investment education series. The point is that it is effective for all of them equally.

However, the biggest reason for recommending animated videos is that they can be created by anyone and without being dependent on an external agency. With tools like Animaker, you can pick templates, characters, and make the complete video by simple drag and drop.

Screen recording

The reason why we keep suggesting screen recording videos as making them part of corporate or any training videos is because they are agile. They can single-handedly do what multiple tools can’t do together. It just doesn’t end with recording your screen. With your voice and webcam recording, the videos become personal and educational. And, when you’re making a corporate training video, this blend works great. 

You must have already figured that screen recorders can be a great fit for your budget. Other than that, the biggest advantage of using a screen recorder is that you can mix different content types & present them in the form of a video. For example, you can record an animated video, presentation slides & a keynote message from the CEO, and put them all together in one single video. This also keeps things interesting for the employees as they get equal doses of different forms of content.

We recommend you use Vmaker, obviously. But, don’t take our word for it. Go check it out and see if it plays well for you. We also recommend checking out software comparison websites to get the hang of the different screen recorders that are available on the market and make the best choice for yourself.

Instructor-led videos

The specialty of this type of training video is that it is reminiscent of formal educational training that everyone has to go through. It’s like an online classroom session where the instructor explains and breaks down the meaning of complex stuff, making it easy for the attendees to assimilate the information.

The onus shifts to the shoulder of the instructor. The employees attending the training session have to do the less stressful part of the training, and that is listening. They don’t have to read from slides or lines of text and try to find the meaning behind them. Moreover, the instructor’s body language, expressions, and gestures add to the experience of learning, which is highly impactful from the retention point of view.

Before we move to the next part, here’s something you should know. To make instructor-led videos, you don’t need a classroom or a heavy studio setup. Using a screen recorder, you can get the job done in the same way, at a lower cost, but high quality.

Employee made videos

It’s easy to learn from colleagues. It’s more believable when they share their job experience, learning at the workplace and how their work is contributing to the success of the organization. For these reasons, employee-created videos can be an excellent way to train employees. This type of video is great when you’re planning to create videos for each department.

This way, senior employees can get into the specifics, be more technical, and share practical knowledge about working in the team. Also, the attendees feel more comfortable opening up and asking questions.

To make the most out of these videos, you can create a database and keep uploading similar videos here, so that it can be used and repurposed as needed. In a remote work set up, employees can check the videos and update themselves on the latest developments.

Interactive videos

We kept this for the end because interactive videos are complex and require more time, money, and effort. In interactive videos, the attendee plays an active role in controlling the video. They have the ability to make choices, answer questions, skip content or play it at a higher speed. Many companies have started using more modern techniques like 360 – degree views where the employees can view the environment and make an assessment. 

The interesting part about these videos is that they are fresh and more innovative as compared to other training sessions. Having said that, all of this comes at a cost. If you plan to make interactive videos, be ready to shell out some extra bucks. Because you have to hire an agency first who are experienced in this type of content creation. You also have to spend a large amount of time working on the curriculum and re-iterating with your team.

However, interactive videos are a worthy investment as they can be shared with the whole organization and expect active participation from everyone.

Summing it up

Corporate training is one of the most crucial jobs of a learning and development team. Whether it’s on the job training or training for new employees, training programs are highly effective. But, with remote work and hybrid work set-up, using the traditional ways for training like presentations and online documentation will not cut it. Videos are the right way for learning and development professionals to create corporate training material.

But, when it comes to making videos, it can be done in so many ways. This blog is a snapshot of that. As you’re aware of the most popular types of videos now, discuss with your team, senior management, analyze your strengths and weaknesses to zero in on the right technique. And, once you get started, don’t forget to improvise to get better at it.

Furthermore, editing a video is a vital part of any type of videos you create. Vmaker AI video editor is the perfect tool that turns your raw videos into publish-ready wow videos in just one click. Don’t have time to edit your videos? Vmaker AI takes care of the editing process in just one click, saving you time and allowing you to focus on creating more quality content.

Recommended Reading:

7 upskilling and reskilling strategies to improve employee retention

Top 10 Styles of Animated Explainer Videos (With Examples)

How to Use Screen Recording Software for Video Creation

How to Make Engaging and Effective Training Videos

Training Videos 101: Everything You Need to Know

Discord has all the essential features to have interesting conversations, but there is no option to record those conversations.

Out of many online tools available, only a few tools are most effective for recording conversations.

In this blog, learn how to record a discord call and we will see the best third-party tools you can use and the steps involved in using those tools.

But before we go further, please be aware that in many parts of the world, it’s illegal to record anyone’s conversation without their permission. So just make sure that everyone is informed while you record.

There are basically two ways to record the audio from discord. One way is to use a bot called Craig and the other way is to use screen recording tools like OBS and Vmaker. Whatever method you choose, the guide below will take you through the exact step-by-step process of recording discord calls.

Vmaker is a free screen recorder that’s extremely easy to use compared to OBS to record Discord audio. You can record an unlimited number of sessions for free. It has an added advantage of having an AI video editor as well, which will come in handy in case if you are trying to create a video podcast.

Here’s how to record Discord call with audio using Vmaker

Step 1: Download and install Vmaker to your system

Step 2: Go to Preferences under settings and click on “Enable internal audio”

Step 3: Choose the microphone you want from the menu. You can either use your system microphone or an external microphone to record audio

Step 4: Now click on “Start Recording” and Vmaker will all audio from the Discord

Step 5: Once you finish recording your recording will be automatically uploaded to your private cloud account from where you can download your recording

Note: The file will be saved as a video, but instead of a black screen there will be the screen activity recorded.

In the below section, we will see how to use OBS and Vmaker to record audio. To record Discord audio with video, you can use the same tools and follow the same steps. In this scenario (recording audio and video), Vmaker would be more suitable since it has an AI video editor. All your recordings will be stored in your private cloud account. With Vmaker’s video editor, you can add music, transitions, subtitles, intros, outros, and more. All of these features will come in handy when you are trying to create a video podcast, a YouTube video, or anything such that.

Here’s how to record Discord call with audio and video on Vmaker:

Step 1: Download and install Vmaker to your system

Step 2: By default, your Vmaker will be in the “Screen” recording mode, so if you want to record your video with a webcam bubble, then you can select the “Screen + Webcam ” mode

Step 3: Go to Preferences under settings and click on “Enable internal audio”

Step 4: Choose the microphone of your choice. You can either use your system headphone or an external headphone for your recording

Tip: Use headphones for better audio quality

Step 5: Now click on “Start Recording,” and Vmaker will record audio and video from Discord

Step 6: Once you finish recording, your recording will be automatically uploaded to your private cloud account, from where you can download your recording.

Here’s how to record Discord audio using Movavi Screen Recorder

Step 1: Download and install Movavi Screen Recorder on your PC (either Windows or macOS)

Step 2: Open the program and pick “Screen recording”. Then use the crosshair cursor to draw a frame around the Discord call you want to record.

Step 3: Click on a small arrow under the “Microphone” icon and select the preferred audio source. Click the “Webcam” icon if you aim to record video as well.

Step 4: Press the “Start recording” button when you’re ready.

Note: Movavi Screen Recorder also has an audio-only recording mode, which you can enable by clicking the “+” icon on the starting toolbar.

Craig is an audio-only recording bot for Discord with multi-track and multi-channel audio recording. What it does is it joins an audio conversation, records it, and uploads it automatically afterward. At the end, you get separate audio files for each speaker, which you can edit and use for your podcasts. Here’s how you can use Craig to record your Discord conversations:

Here’s how to use the Craig bot:

Note: This method only works on your own server. You cannot use this bot on others’ servers.

Step 1: Create your own server or go to the server you own and visit the Craig website

Step 2: And click on the “INVITE CRAIG TO YOUR DISCORD SERVER” option

Step 3: Now click on “Authorize”

Step 4: Now the Craig bot is on your server. Now you can stay on your browser page or close the page and go to your Discord app

Step 5: To start your recording, type in the command “:craig:, join” to invite the bot. The Craig bot will join in the conversation and start recording.

Step 6: To end the recording simply type “:craig:, leave.” This will cause Craig to finish the recording and leave the voice channel.

Step 7: Now Craig will provide you with a link from where you can download the audio.

OBS is a popular open-source live streaming and screen recording tool. If you are a video content creator, you must be familiar with this tool. You can use OBS to screen record your conversations. The recordings will be delivered in mp4 format, from which you can easily extract the audio and use it for your applications.

If you are already using OBS, then you won’t find it difficult to record your conversations, but if you are a beginner, then it can be slightly daunting to use this since the whole tool layout itself contains many functionalities and needs a learning curve. But for that, you can use the next tool Vmaker to record your audio.

Here’s how to record Discord audio using OBS

Step 1: Download and install OBS Studio

Step 2: Create a new scene and select “Audio Output Capture”

Step 3: Now add a source to the new scene – in this case, it is your desktop audio

Step 4: Click “Start Recording,” and OBS will record all audio from your Discord server

Note: OBS Studio is a streaming tool. It will record the audio but save the file as a video with a black screen.

There are an array of reasons for you to record your Discord audio and video. Whether you want to capture the best gaming moments with your friends or save a meeting for your future reference, or record a podcast, saved audio and video files can be extremely useful in some circumstances. You can also use these files to show your expertise and grow your audience base. Just be sure to get everyone’s consent before starting your recording.

Close out the unnecessary tabs and windows: Too many tabs and windows can sometimes hamper the performance of your system, which in turn can affect the quality of your recording. So it’s advisable to keep your recording ecosystem clean for better recording.

Make sure your internet connection is good: A good internet connection is necessary to get a good quality recording. It pretty much works like this: on YouTube, if the internet quality is good, the clarity of the video will be good, and if the connection is terrible, then the clarity of the video will also be is terrible. So just make sure that you have a good internet connection, or at least your internet is stable before recording.

Update:

Vmaker has recently been selected by Windows Report as the best discord call recorder. Windows Report is a highly trusted web resource for all things Windows, including news and tips for tech users.

If you like the above article, then here are a few more articles that you may find interesting!

How to Record Twitter Spaces With Audio

How to Screen Record Netflix?

How to Record Webinars: A Simple 5 Step Process (2024)

Best Screen Recorder for Mac

How To Record Internal Audio on Mac

This is not how you would expect your customers to behave, but sadly this is true. The average amount of time taken between Google search and purchase is 20 days. During these 20 days, a few of them drop the idea of buying, decide to go for an alternative, or never come back because they never had the intention of buying the product in the first place.

What about the people who decide to stay in the journey because they want to buy the product online? What do they go through, and what makes them convert?

In a nutshell, a prospect who finally ends up buying the product goes through a series of steps called buyer’s journey.

Let’s get into that in detail.

Buyer’s journey is a process that most prospective buyers follow to consider, evaluate and purchase the product or service that fits their needs the best. A few buyers take a short span of time in making the final decision, while a few others can take a considerable amount of time.
Either way, a buyer goes through three different stages of buying process.

Awareness: At this stage, the buyer is aware that there is a problem, and to solve it they need to buy a product or use a service

Consideration: In their quest to solve the problem, buyers consider and evaluate different options based on strengths and weaknesses. 

Decision stage: This is the final stage where the buyer has a clear understanding of the problem, how it can be solved by the product or service of a brand, and they don’t mind putting their money in it. 

Video marketing is the thing right now. So alienating it from your buyer’s journey can be a big miss for your business. 53% of the marketers have agreed that marketing videos can help in creating more brand awareness. 

To talk more about this in detail, we invited Karthik Subramanian, head of marketing at Picmaker. Karthik has close to two decades of experience and has worked with IT giants like Cognizant and Accenture in the past. Recently, his interview series, “High on Stories” has been getting a lot of attention on LinkedIn.

There is an interesting story about how he made his transition to marketing, but for that, we recommend checking out our recorded webinar video. 

In the next part of this blog, we will be talking about the points that we discussed in the webinar. This will keep the discussion relevant, and give you a quick walkthrough of what you can expect from the webinar video.

A lot of marketers mix up buyer’s journey with the marketing funnel. While they both have similarities, using them interchangeably can make things go wrong. 

A buyer’s journey is looking at the buying process from the buyers point of view. It means you list down all the activities that your buyers perform, and map out the steps that they follow before taking the final decision of buying the product.

A Marketing funnel is a blueprint laid down by a marketer. With a marketing funnel, a marketer tries to look at a customer’s journey from their point of view. This gives them a good understanding of the process and how they should frame the marketing strategy.

“Talk to your customers” — Karthik Subramanian

 Yes, that is it. That’s all you have to do to understand the customer journey. There are no magic formulas or secret ingredients that will give you success overnight. Talking to your customers will help you to reverse engineer from customer’s behavior to learn more about the customer journey.

A marketer can start an interaction with a prospect right from the start. Like when they reach out on chat or email to enquire about the product. Besides, a marketer can ramp up their efforts of studying more about customer behavior by running surveys. To encourage customers for filling these surveys, they can offer a minimal reward.

Simplicity is the key here. Using practical methods can help anyone to gain a lot of insights about customer journey.

At every stage of the buyer journey, a customer has different requirements. The videos can be aligned with these requirements to make it relevant for the customers. Getting your videos right is like holding the hands of your customers and leading them to the destination. Here are some examples of different type of videos you can create at different stages – 

Brand awareness stage: Here your customer is only trying to learn more about your brand. So telling your customer about the product, and its features is probably not a very good idea here. Instead, a video showing the brand value, mission, vision and what problem you’re trying to solve will work better at this stage.  

Evaluation stage: This is the stage where you can go a step further and give your customers a complete picture of your product. A customer at this stage is evaluating everything and learning about the product. By creating a video, you’re serving them everything they need and making their job easier.

Decision stage: If they have gone through your above two videos, then most likely they’re comparing your product with your competitors. Your prospective customers are looking for subtle signs on the basis of which they can give a score to the products. A customer testimonial video can be very effective at this stage. Additionally, videos on case studies, success stories, etc. will help you establish trust and credibility on you over your competition. 

Videos have evolved along with marketing. There are so many ways by which you can create videos, and each one of it can have a different impact on your customers. So after you have an understanding of what videos will work at different stages, it’s a great idea to decide what type of video will be the right fit for your business. This is necessary because video production costs money and other resources. Taking a wrong decision here can put tremendous pressure on your marketing activities thereby halting other operations.

Let’s take a look at the four most common types of videos created by businesses for marketing purpose

Real-time videos

These videos are not very budget-friendly because there are high production costs involved. Being real-time in nature, there is no editing and your customers are looking at raw footage. To get it right at the first attempt you need to ensure that every piece of equipment is at the right place, and all other factors like lighting has also been taken care of. In spite of being expensive, real-time videos can be very effective. The amount of value that they can create is tremendous. The customer watching a real-time video will know that there is no filter involved, and whatever they’re looking at is real.

Interview videos

In interview videos, you invite people to ask questions, and gather their thoughts on different subjects. These videos can help you to establish brand credibility. You can invite prominent personalities, but that will require you to shell out some budget, or you might have to get a back-up from your own brand presence.

Animation videos

Animated videos has gained popularity over the years. With tools like Animaker, you can create videos without spending a heavy budget on recruiting an agency. With the help of these DIY tools, you can create animated videos to tell a story or even explain a process. These videos are light-hearted which makes it more engaging for the customers to watch.

Screen recording videos

Over the years, companies have realized their dependence on videos for improving their marketing reach. However, as the demand increased, so did the new ways of creating videos. One such technique that has been spreading amongst companies very fast is screen recording videos. Screen recording videos are not only used for marketing, but also for sales follow-up, internal communication, and customer support. Screen and webcam records are finding their way in multiple functions of business today with their luxury of easy production and cost. 

Further Read: How to Increase Feature Adoption with Explainer Videos

“Videos are just forms of content, so the weightage should be more towards the content idea and next move to the format” — Karthik Subramanian

One of the best ways of blending videos in current marketing activities is by creating more number of videos in a shorter format. Considering the low attention span of the customers, simple 90-second videos can help you get the job done.

Once you have the video in place, you can think of repurposing the content. Repurposing will help you to create more videos but by using the same content. For doing this, you don’t need to employ extra resources or spend a lot of time. Use The QR Code Generator, you can create QR Codes for your videos, allowing viewers to quickly access related resources, special promotions, or additional content with a simple scan. Additionally, integrating a QR Code with Uniqode’s QR code generator into your videos can further engage your audience by providing quick access to related resources or promotions.

The future of videos is going to be about quantity more than quality. People are so used to watching videos on their mobile devices that they will remain hooked to it for a long time. Along with this, the attention span is also shortening, so they will be more interested in your content than the quality.

Karthik shared a great message with us when we asked him this question. We will use his quote to answer this question, and also summarize this blog

“Keep producing as many videos as possible, and try to be more creative with your approach to be more successful. Keep it short, keep it simple and most importantly keep your audience in mind. Personalize your videos for the different stages of your buyer’s journey and ensure they answer the questions the buyer might have in those stages. You will succeed.”

There are 1000’s of product launches happening every day and the competition is getting tougher with every passing day. Product Hunt alone has 100’s of products released in a single day. In a challenging space, it is important to grab the attention of potential users quickly.

In order to do that the product launch video needs to be right on the money. But when you are offering a product and then spend big money depicting the same product differently to the user then there is a high chance that users will move past without relating to the actual product.

It is for this reason that founders and companies have switched to simple screen recording videos for product launches. Nothing works like the way quick screen and webcam recording video from the creator of the product explaining why the product has been created, the challenge it will solve, and a quick glimpse of the solution on offer. 

Jason Fired, CEO of Basecamp uneveling and giving the world a walkthrough of Hey in this screen recording video.

Here’s the product launch and walkthrough video of Hey, the fourth most upvoted product on the product hunt in 2020. Hey, is a modern email tool from Basecamp. Not that the marketing team of a big company like Basecamp didn’t have the budget to launch a big product launch video. They just kept it simple and stuck to the basics which worked well for them. 

Tutorials and how-to videos are the most common type of screen recording videos that could be found on the internet. The tutorial videos need to be solving the queries of the users and help them use the product easily.

It is for this reason tutorials and how-to videos are as much as important to a brand compared to their muti dollar ad campaign video.

Earlier in the day tutorials and how-to videos used to have just screen recordings with voice narration or mouse emphasis. However, the tutorial videos can be made even better with a webcam overlay showing one of the product experts demonstrating what needs to be done. This makes the video more engaging and as well resourceful. 

Vmaker for Mac tutorial video

Here’s the tutorial video of Vmaker where one of our product experts is walking through each and every step of setting and up using Vmaker for creating highly engaging screen recording videos. 

Product demo videos are one of the vital components for a product to be adopted by users and customers. Often the sales team, new users, and potential leads/users are all super reliant on product demo videos. 84 percent of customers report being convinced to buy a product or service after watching a demo video.

58% of Shoppers Think Companies with Product Videos Can Be Trusted.

Product demo videos need to be clean, clear, and concise. It is important to convey to the user what the feature is particularly for and how it can be used. If this goes wrong there are high chances that the user misunderstands the features and functionality of the product. 

Screen recording videos along with webcam overlay are the best way to create product demo videos. Users will get to know about the product and its features in the best way possible giving them a clear understanding and clarity about the product. 

Further Read: Creating personalized product demo videos using screen recording videos

Customer support is another key area of focus for brands and businesses to be successful. Often the best of the businesses and brands are equally known for their support as much as they are known for their product. In fact, 86% of buyers are willing to pay a higher price for a better customer experience. It is, for this reason, customer support teams need to act quickly, fast, and be more personal in solving customer queries and problems. 

75 percent of the users are more likely to watch a video than read a support document.

Customer support teams should start treating each and every customer and their support ticket individually by quickly recording a screen recording video. This helps support teams give a personalized solution to their queries instead of sending a help doc or a generalized support video.

Check out how we at Animaker handle our customer support using screen recording videos from our customer support expert.

Further Read: 5 proven ways to improve customer service in 2021

We are in 2021 and sales has become more personal. Sales teams have adopted various strategies to get more personal with leads and offer them a personalized selling experience.

One way to do this is to pitch them personally by understanding their main pain points and offering a solution to the same through one of the product features. 

This might seem daunting but yet quickly done using a screen recording video. Salespeople can quickly record a video explaining how their potential client’s problem could be solved using their product. In fact, by sharing a glimpse of the product helps in pushing the client/lead to get on a brief demo. 

Further Read: How to use screen recording videos in cold sales emails

Getting a new employee is always exciting for any organization. It is important to make the new hire feel comfortable which will enable them to set the ball rolling in quick time. HR Teams and teammates of the new hire could share their welcome messages through a screen recording video. A personalized video is much better and memorable than a message or an email, especially in a remote working environment.

Screen recordings can also be used to create training videos for new employees to help them understand the system and process in place.

Tutorial videos also help anyone in the organization to quickly have a look at the same in case of any clarification. 

Further Read: How screencasting videos help in smooth remote onboarding

Education and learning just like sales have become more personal over the years. Educators have been constantly evolving the way they teach lessons and it has changed rapidly as most of the education nowadays is online. Educators nowadays share lesson notes, resources, feedback, corrections, and even engage in educational app development, all through educational screen recording videos.

Screencasting tools form a major part of EdTech tools for educators and students. It is not just teachers who communicate with students using screencast videos. Students too send in their assignments, doubts, and other submissions through screen recordings making it easier for teachers. 

Further Read: Breathe life into courseware videos with educational video creation tools

Now with the 7 different types of screen recording videos, you’ll have a fair idea of what you want to create using screen recordings.

Bonus articles:

How To Do Screen Recording Videos? 10 Step Guide With Tips & Tricks

How to Film Yourself Without Freaking Out | Actionable Recording Tips

How to Record Online Video Lectures for Free | Lecture Recorder

How to Record Webinars: A Simple 5 Step Process

A complete Guide to Screen Recorder