It was a candid conversation discussing the possibilities of Human AI avatars in L&D workflow, different use cases applications, where to use Human avatars and where not to use them and most importantly how to test the waters with Human Avatars to figure out whether they work for you or not.

Throughout this blog, we bring you the summary of the conversation and some interesting poll results. You can also find the link to download the presentation slides at the end of this article.

Nicole is the founder of Your Instructional Designer a firm that focuses on creating engaging and transformative training programs embracing the latest technologies. Nicole is a visionary and a leader in the Learning and industry space with her experience spanning over two decades.

She has worked with many Fortune 500 brands helping them transform their training programs and strategies. Her field of work extends to Manufacturing, Aviation, Construction, Information technology and many other industries.

Nicole was also a speaker in Vmaker AI’s Train with Experts podcast where we host industry leaders talking about the different challenges, strategies of the L&D industry.

Here’s what you can expect in the session. Controversies.

Everyone has to embrace AI or any new technology out there. But, with new tools and tech popping up every day, it gets overwhelming to cope up with all of them.

In many cases, we try to embrace new tech in the fear of missing out or just because our boss wanted to check it out.

Human AI avatars is the latest kid in the block. Though it has many applications and benefits, many are still unsure on its usage and whether it would actually help their training program.

This session brought the spotlight into the following areas

1. Understanding Human AI avatar
2. A Human vs a Human AI avatar in your video
3. Where can you use Human AI avatars
4. Where you are not supposed to use Human AI avatars
5. How do you evaluate an AI avatar tool
6. How to get started with them

Let us uncover these topics in detail

But, before that in case you are interested in exploring the Human AI avatar tool for your workflow, use the link below to schedule a call with us.

Human AI avatars are the latest technology from the AI market place.

As an L&D manager, you have the liability to make your training content more engaging. With GenZ workforce on the rise, videos are an inevitable part of a training program today.

But going through the process of creating a video from scratch is time consuming, tedious and costly. (will cover this in detail in the following section)

Human AI avatars, especially when utilizing AI chat characters, offer a powerful solution.

Human AI Avatars are cloned versions of Humans with which you can create videos just by inserting a script.
You can choose an avatar from the stock library or you can create your own custom avatar bringing down the video generation time from days to seconds.

Below is a video created using my custom AI avatar on Vmaker AI for the webinar promotion. Both visuals and voice are cloned here.

The short answer is the most generic one “It depends”

Not every training video has to have a human in the frame. But you can certainly make videos more engaging by having a human in the frame.

You can either create the entire video with the human in frame or you can have them as a part of your video.

Where can you use Human AI avatars?

Not every video needs to have a human avatar in it. Saying that, as said earlier there are certain videos which can be made more engaging by having a human face in the picture.

The examples of such videos are

Explain over Influence

You can add a human avatar where you are looking to explain something with influence. It certainly adds up to have a human face while you are explaining a subject or concept to add some authority in the explanation.

Custom Avatars for Management

Let’s be honest, having your management team as a part of your videos is a great add on. But it is not easy to execute. Getting their time, making them comfortable in front of a camera is not an easy task. By creating custom avatars off of them, you can continue to create videos faster without waiting for their time.

Changing Environment

You have just finished creating a training program and in a span of two months everything changes. This constant change makes it difficult to create the entire program again. Hiring the actors, studio, equipment, post production could turn into a big mess. You can use Human AI avatars to generate videos quickly in such changing environments.

Consistency more than Emotions

If your content does not need an emotional appeal, where you are explaining a subject or a concept which does not need an emotional connection with the audience, you can utilize Human AI avatars.

Below image gives you 7 different use cases for using Vmaker AI avatars as a part of your training program

As mentioned earlier, while embracing a new technology it is important to evaluate their right applications to make sure they don’t disturb the learning experience.

Here are some places where you should avoid using a Human AI avatar over a Human.

Emotional/Personal Messages

If your video content carries an emotional message such as a greeting or a breaking news or any personal information to an employee, it is advisable to not use an AI avatar for this. In such cases having an actual human reveal the message via video will be the better option.

Major Brand touch points

Let’s say if you are using a soft launch for your product or an educational message to your customers, it makes sense to use an AI avatar which is quick and resourceful. In cases of a major launch such as a new product reveal or major overhaul announcement, it is advisable to not use a Human AI avatar.

When Empathy is required

In certain cases, you need to convey the message with some deep empathy. There are chances this could also turn into conversational than a narrational video. In cases where such deep empathy towards the audience is crucial, it is advisable to use an actual human in your video.

Feedback Sessions

Feedback sessions are deeply personal. The objective is to share feedback with the notion of helping them improve. This would be better off with a human in the video than their AI avatar. In case you are using the video as an introduction to the feedback session, then an AI avatar can be used. But the actual feedback should be delivered by a Human.

Here’s the full video recording of the live session. You can download Nicole’s slides here and Vmaker AI Avatar slides here.

The easiest way to do the same is to book a call with Vmaker AI Avatar team – ask them for a complete demo, share your use cases, get sample videos generated, test them out and make the call.

Saying that, in general there are a few items you should look into while choosing your AI avatar platform.

Ease of use

The purpose of moving to an AI Avatar video journey is to reduce the friction in video creation. If the platform has too many complex steps to generate your video, it is not the right solution. Make sure it is easy to use and faster to generate (ideally under 3 minutes to generate your video)

Avatar Library

Look for a wide variety of AI avatar character libraries. Vmaker AI avatar library has over 100 characters from 15 different ethnicities. Have a plan in mind on how your AI avatar video should look like and evaluate the library accordingly. While you won’t be using 100+ avatars, look for the ones that will suit your brand style and image.

Language Support

The application of AI avatar is endless. You can use them for multilingual training, marketing videos, partnership programs and more. Vmaker AI avatars can help you generate videos in over 50+ languages. In addition, for each voice you have a conversational, promotional and narrational tone which can be used based on the type of video you create.

Realism and Quality

It goes without saying that your Avatars need to look and sound as realistic as possible. They should be able to do hand gestures, facial expressions, modulation in the voice based on script, etc. to make the experience as real as possible.

Custom Avatars

If you are looking to create videos with the face of your management team, check for the feasibility of creating custom avatars. You have to offer a training footage in order to create a custom avatar. Check on the detailed requirements, timeline and cost for creating your own custom avatars.

Pricing

We know that getting your budget approvals for the L&D program is a tiresome task. It is important you get the value for your money from your investments. Make sure you compare different pricing options, and the features you get for the same.

Note

With Vmaker AI you can get the following in one subscription. Request a Demo

We have established the usage of Human AI avatars with how to use them and where not to use them.

The best way to approach this new technology is by experimenting with it. Test with a few videos and see how your audience reacts to it.

Nicole shared an example where they used a Human AI avatar in their video and they modified the script where the Avatar would mock itself saying it is a Human AI avatar instead of pertaining to be an actual person.

There are creative ways in which you can use AI avatars as a part of your training programs, marketing content and even customer engagement materials.

Make sure you have a video idea in place to experiment with before you go all in with the Avatar platform.

If you wish to try this for your workflow, you can book a demo with our team. With over 15 years of experience in the learning and development industry, we bring in truly tailored software solutions that solve the problem for our L&D friends.

Training engagement, Knowledge retrieval. Human AI avatars – you can solve some of your leading challenges with Vmaker AI. Connect for a free consultation session with us.

They can create their own gameplay videos to share their experience and learnings with others. Watch others’ videos to learn new moves and improve their own gaming performance. Or, they can do both.

Whatever the case may be, gameplay videos are trending. So, if you’re a gamer reading this blog, then let me tell you straight — this is a great time to start making gameplay video content.

I know what you’re thinking — How should I get started?

In this blog, I will explain to you not just how to record and share gameplay videos on youtube without capture but how to make those videos personalized. How to create videos like Vikkstar and ishowspeed – personalized entertaining gameplay videos with your gameplay screen, webcam, gameplay audio and your voice over.

You can look at it yourself here, but if you want to save time, here’s a snapshot of the numbers that you will find the most eye-catching

• YouTube gaming channels after crossing 100 billion watch hours
• 40 million+ active gaming channels on YouTube
• 80,000 gaming creators crossed 1,00,000 subscribers in 2020
• Minecraft is the most-watched game with 201 billion views
• More than $1.5 million was raised for charity by different gaming content creators
• 2023 was a happening year for gaming content creators. With the surge, it’s expected to grow even bigger from here. If you want to be a part of this growing journey, then this blog is for you

In this blog, we will be telling you how you can record gameplay videos and make them more personal with webcam and audio recording.

Let’s break this into 3 parts.

• Adjusting your Video Settings
• Recording the Gameplay
• Personalizing the Gameplay and Sharing to YouTube

Let’s go!

Step 1: Turn on your Playstation console and make sure your controller is in sync with the console.

Step 2: Press the share button on your controller to bring up the video settings

Step 3: From the settings page, scroll down to the part where it says captures and broadcasts

Step 4: Select the button controls menu and change the setting from Standard to Easy video clips. This will allow you to manually start and end the video recording as you get into your gameplay.

Step 5: Next click on the captures menu and then select ‘Length of Recent Gameplay Video clip’ Change the timing to your choice, I would recommend having 30 minutes or the maximum limit which is 60 minutes.

Step 6: Once you are done, move back to the Captures and Broadcast menu and select Video clip format. Here, change the file format to Most Compatible since we will be using this video later on to personalize. Turn on Mic Audio and Party Audio. But if you don’t have a mic connected, worry not, we can add a voice over later on.

Once you are done, go back to the main menu, it’s Game time!

Step 1: Now fire up any game on your playstation and double click the record betton on your controller to start the recording.

Once you are done with the gameplay double click again to stop recording. If you have set a timer, the recording will automatically end once the timer is complete.

Step 2: To access the recording, come back to the home screen and select the Media gallery icon from the home screen.

Step 3: In the media gallery you will find all your recordings from your playstation device, now click on the share button on the right side of your controller as shown below

Step 4: Make sure your USB device is connected to your playstation by this time and you will find copy to USB drive option appearing in the menu. Select it.

Step 5: Once you select this, a pop up will appear asking you to confirm the selection. Select Copy again and your video will be transferred to the USB device.

Congrats you are now a gamer, let’s take that one extra step to become a successful Gaming YouTuber.

The difference between a gamer and a gaming youtuber is how entertaining is their content in addition to the gameplay stream.

For this, you need to add your own webcam preview and your audio to the gameplay. Let’s see how you can do this now.

1. Sign in to your Vmaker account

2. You can use your laptop webcam or connect to an external webcam to record your face. Similarly, you can also plug in your microphone to record your voice
3. Open the Vmaker application and make sure that your webcam and microphone access is turned on
4. Select the screen and webcam recording option, and hit the Start Recording button
5. Once the recording has begun, start playing the gameplay video file recorded on your PlayStation from your PC or Laptop
6. As the gameplay proceeds, you can record your voiceover, pause the video to narrate how you pulled off that move, or use annotation to highlight specific details in the recording
7. To make things interesting, you can select the option to add a virtual background to your webcam or simply select the remove background option to make your video look similar to ishowspeed

8. After you’re done making the recording, click on the floating red button to stop the recording
9. Your recording gets uploaded to your dashboard, which you can access from anywhere, on any device
10. Here, you get options to edit the video. You can trim the unwanted parts, crop the video wherever required and resize it too

11. You can also upload previously recorded videos and merge them with this recording. This works great for making your intro and outro
12. Once you are done editing, click on export and your will be rendered. You will now be redirected to the player page. From the player page click on the share button and select Social. From Social select YouTube. You can add your youtube channel here and upload your video directly to YouTube.

And, it’s done. Your video is live. With Vmaker, you can create more engaging gameplay videos without getting dependent on multiple tools

What makes Vmaker gameplay maker stand out from other screen recording tools?

At first, Vmaker might not come across as special. It’s only when you start using it, you realize how it offers so much freedom to content creators. The features are in line with their requirements, and the pricing is the best in the market

Here’s a quick overview of the best features of Vmaker gameplay maker

Unlimited Recording

You can record an unlimited number of videos, with unlimited storage space. No questions asked. If you want to record longer duration, upgrade to premium plans.

Crystal clear recording

Without paying for it, you get HD recording with Vmaker. This means you can maintain the same level of quality in your gameplay videos. Also, when you export the video or upload it on YouTube, your viewers will watch the video at the same quality. Vmaker also offer inbuilt noise suppression, which enhances the audio quality of the recording.

Easy collaboration

Collaborating with other gaming content creators can be fun. And, with Vmaker you can save your videos, arrange them in folders and share them with other gamers so that they can also record a video and merge it with your recording

Cool customizations

From your background to the color of your mouse cursor, you can customize Vmaker to your style. You can add a name tag to your webcam bubble, customize the area of recordings, and set a timer for your videos too

Takeaways

For an avid gamer, gaming videos are a great place to get entertained and learn new moves too.

If you’re a gamer, this is the best time to create gaming content and publish it on YouTube. The growth in the past year has been fantastic and the future looks more promising. However, if you want your content to stand out, add narration and webcam recording to it.

By adding your voice and face, your viewers will get a more personal feeling. Besides, it also appears more friendly. As your audience can see and hear you, they feel more confident in reacting to your videos.

To add your voice and webcam recording, choose a screen recorder like Vmaker which offers great value, and is much better than the other screen recording tools.

If you enjoyed reading the above article, then here are a few cherry-picked ones you might be interested in reading further!

10 Best Free and Paid Screen Recorders To Checkout In 2023

Best free screen recorders without watermarks

10 Best Screen Recorder Chrome Extension In Chrome Web Store

Best Screen Recorders for Mac

How to record YouTube videos on a laptop

How to Screen Record Gameplay on PC

How to Screen Record Minecraft Gameplay on PC

One of the ways to make your Animaker videos engaging and effective is by adding screen recordings to them. 

With screen recordings, you can convey the message better, show variety in the visuals and allow the viewers to engage better with the video. 

With this in mind, we have introduced Vmaker – an easy on the go screen and webcam recording tool for you. 

Check out this cool demo we made for Animaker using the same method! This video on YouTube has outperformed all our other videos with over 2.8MILLION VIEWS!!

How to Add Screen Recording Videos to your Animaker videos – Step by Step Tutorial

With Vmaker, you can add webcam and screen recordings to your videos easily, just follow the below steps to try out the same. 

Step 1 From your Animaker dashboard, click on the dots next to your profile picture and click on Vmaker icon

Step 2

A pop up message will appear and click confirm to proceed. 

Step 3

Once you click confirm, you will be taken to the Vmaker dashboard. Your existing Animaker credentials will be used to log you in automatically.

If logged out, you can use the same Animaker credentials to log in again.

Step 4

Once you have signed in, you can download the Vmaker app for your mac device or install the chrome plugin. 

Step 5

Launch the chrome extension and select the recording option from the menu 

Screen/Screen+Webcam/Webcam only. 

Once you have done that, click on start recording. 

Step 6

Once you are done, you can click stop recording and you will be taken to the player page. Your video will be automatically uploaded to your Vmaker dashboard. 

From the player page, click on the download button to download your video. 

Step 7

Now, go back to your Animaker dashboard and click on uploads from the left side menu and select Upload. 

Select the Vmaker recording you just created and upload it to your Animaker upload list 

Step 8

Vola! Now you can click on any new scene and simple select this recording from your uploads to add it.

Why SaaS Affiliate programs

SaaS companies today are early adopters and they have to rely on a lot of tools to manage their operations. Marketing in particular has been a heavy reliant on tools and software due to the rise in Digital media and data inflow.

We are all in a network of fellow marketers and there is always a question for recommendations about the best tool. 

While there are many SaaS affiliate programs out there, it is important to value some factors before you start enrolling in the program

Key things include

• Target audience of the product
• Their current brand positioning
• Market size for the product
• Pricing of the product
• Commission structure
• Cookie period

1. Vmaker – Video
2. Shopify – Website
3. Prowly – PR
4. Instapages – Landing pages
5. Typeform – Engagement
6. SEMRush – SEO
7. Referral candy – Affiliate program
8. Fullstory Partner portal

Vmaker is a screen and webcam recording software that helps people record and create videos in 4K resolution. It comes in with an AI video editor and a video player. Vmaker offers unlimited recording limits and unlimited cloud storage across all their paid plans.

Vmaker has more than 120K users by March 2022, and the key target audience is from Online education, Marketing, and Sales functions.

Vmaker offers a 20% and a 35% commission structure for their affiliates on the annual and monthly referrals. The program is hosted on partner stack which makes the analytics and payments seamless. 

Sign up for the Vmaker affiliate program here.

Shopify is an online eCommerce platform that helps small and medium business owners create their own digital shop to market, sell products and engage their customers. Shopify is one of the leading eCommerce platforms capturing a huge market share over a short period of time due to their ease of use. 

Shopify has an exclusive partner portal with guides, support team, and resources to help you get started with promoting the partner program and succeed over the same.

There are two payout structures for the rest of the Shopify plans and Shopify plus. A recurring commission of 20% for the rest of the plans and 10% recurring commission for the Shopify Plus plan.

Prowly is one of the few PR platforms available in the market. Prowly helps you identify influencers in your niche through their contact information and reach out to them to collaborate on a PR release.

Prowly is a goto tool for marketers and small business owners to get the word out about their product or survive. Due to their flexible pricing policy, Prowly attracts businesses of all types to their potential audience.

Prowly pays you upto $200 for every customer you refer to their platform. Content creators, Influencers, Agency owners, Freelancers can benefit from this program.

Instapage is one of the leading landing page builders out there that helps marketers build high-converting landing pages in minutes. They have a simple drag and drop UI which makes the process of landing page creation a walk in the park. 

Instapage is widely used by businesses of all sizes and their key target market are Marketers who invest on paid ads. The integration features and the analytics makes the product a great asset to generate paid conversions. 

The Instapage referral program pays upto $5000 for each referral you make. Their pricing starts at $199 per month on Annual billing and $299 per month for monthly billing. 

Typeform is an omnichannel experience management platform that helps you capture user engagements in the form of surveys. Their unique UI and interactive experience have resulted in more form completion rate making them a favorite pick amongst others. 

Typeform is used by various segments of people. Marketers to capture user feedback, purchase experience, NPS, etc. Human Resource department to capture employee feedback, Researchers to collect primary data via surveys. 

Typeform partner program pays 20% recurring commission to their partners on each sale they refer.

Spyfu is an SEO tool that offers a complete SEO suite for marketers with keyword research, competitor analysis, domain tracking, and more. Spfyu is preferred by marketers due to its ease of use and its custom reporting options. Their accuracy in competitive research is lauded by their users.

Spyfu is primarily used by marketers who focus on SEO and paid ads. Spyfu is also used by Small business owners and Market researchers to study the industry and the competition. 

The Spyfu affiliate program offers up to 40% revenue share to the referrals made. You can earn a recurring 40% commission on the referrals you make to the platform. You will receive a direct referral link upon signing up to promote the product. 

Referral Candy is a customer referral platform that can be added to any existing platform to create a referral loop. It helps you set up automated referral programs with rewards unlocked on milestones, automated email campaigns, etc.

Referral candy is widely used by Marketers from SaaS backgrounds to leverage word-of-mouth marketing. 

You will get access to your own dashboard to monitor the link performance, payout information, etc. Referral candy offers up to $50 per referral made to their platform. 

Fullstory is a Digital experience management platform that records your user behavior on your website. Fullstory shares the heatmap analytics, click data, and screen recording of the user behavior on your platform. 

Fullstory is preferred by Marketers who manage digital assets like web, mobile, and platform on their company’s behalf.

Video content consumption has been on the rise over the last 3 years and we can all be sure that the trend will continue in the upcoming year as well.

With this in mind, I wanted to understand how different brands are preparing to use this trend as a part of their marketing process.

So, I recently hosted Camille Trent who is a Content marketer at Dooly, to join me on a LinkedIn Live session and talk about her plans on using videos as a part of their content marketing game in 2022.

We went through a series of questions to understand how Camille’s personal experience with videos unfolded over time, the understanding of the audience’s reception to the video content, and how to put all the learnings to the best of their use in 2022.

Here is a quick transcript of our conversation if you decide to contradict my above statement about the video and decide to read the text instead (Make no mistake, the text is still interesting!)

Camille started out in the advertising industry by writing copies for B2C and B2B companies for ads, video scripts. Later she started focusing more on the B2B tech companies writing copies and reviewing them for multiple content formats such as videos, voice-over, ads, blogs, etc.

Slowly her career moved towards content marketing where she started focusing on distributing the content in addition to creating them.

Sooner she was into understanding the different ways the content channels worked, the different types of audience each of these channels attract, and how to distribute content effectively via the same.

Camille has had a 360-degree experience in the early stage of her career in the content marketing game from writing, editing, distributing to the marketing game.

Though she has been experimenting a lot with written content which also happens to be her strong suit, her experience with videos especially on LinkedIn is still in the growth phase.

Her recent tryout with LinkedIn videos has shown surprising results compared to the engagement in other formats. This led to more experiments and trials on the way.

I am pretty sure this live session added to the list of positives to do more experiments with LinkedIn videos.

Videos have evolved over the years to match the different preferences set by consumers of the content. When it originated it was very common to see videos that range from 30 minutes to an hour on average on Youtube. But today things have changed a lot.

Each platform has a preference over the way they want the content to be formatted to suit their audience. Youtube loves content that is ideally 20 minutes long to better optimize for ads. Facebook loves videos that are 5 to 10 minutes long for the same reason. There is a new kind of format for short portrait videos that ranges between 15 to 60 seconds to consume on the go.

While we talk about the video game in general I was curious to understand Camille’s perspectives in the way she optimizes her video content based on timeline and channel.

The long-form content still works, as long as you can deliver value. People are open to consuming in-depth information and these people are significant to your business. As long as you can create engaging content that can deliver value consistently throughout the content, you can win with them.

But to expand your reach to all segments in the market you have to use the distribution methods. Content distribution is vital to complete the content marketing cycle,

Most people do it wrong by just reposting the same content across different platforms. But you have to start optimizing the content for the platform before you share the same.

This helps you operate efficiently in the content creation process and in better ROI.

Reemphasizing again here the importance of content distribution and repurposing the content again here.

You have to start with long-form content – a webinar, an online podcast, an interview, anything. This way you can loop in an influencer to help you create your content in the long-form.

With this, you can repurpose the same to multiple formats of content. Since the long-form content will help you get all the information you need you can later impart the information and the credibility on your content preferences both in paid and organic marketing.

This has helped us in the past effectively. How to get more ideas from authentic information and how to use them effectively. These are the questions you need to get the answer to.

It is going to be a package of all the things we have discussed so far. But more importantly to focus on the one important thing – whether it is a podcast, interview, or video.

Master one channel and try not to get too caught up in multiple channels and formats.

The game plan is to get started with one channel, create some long-form authentic content in the same, and later repurpose the same to different channels and the audience.

Camille Trent is a household name today amongst all marketers with her constant daily dose of value-added via her social platforms.

I wanted to host Camille for her enthusiasm in learning and unlearning new things each day in the content marketing space.

This conversation had some key highlights worthy of giving a shot for anyone who is into content marketing.

• Focus on one channel, master it and then move
• Create one long-form content and then repurpose it to multiple short-form content
• Personalize your content according to your audience and the channel before you distribute them
• We all start by writing choppy copies but you have to do them anyway to become better at it.

Hope you guys found this useful You can check our upcoming series guests here. If you have someone in mind we should host next time, do drop me a message here.

We went live on LinkedIn discussing video content marketing strategy for 2023.

In case you missed the session, here is the recording of the same. Please move to 1:52 for the conversation to start.

• Camille’s personal experience with Video content (starts at 1:52)
• An example of one of Camille’s favorite video content (4:32)
• The evolution of content consumption in different formats (7:50)
• The different areas to use videos in our marketing strategies (10:30)
• Game plan with videos for 2022 (13:25)

Video content consumption has been on the rise over the last 3 years and we can all be sure that the trend will continue in the upcoming year as well.

With this in mind, I wanted to understand how different brands are preparing to use this trend as a part of their marketing process.

So, I recently hosted Camille Trent who is a Content marketer at Dooly, to join me on a LinkedIn Live session and talk about her plans on using videos as a part of their content marketing game in 2022.

We went through a series of questions to understand how Camille’s personal experience with videos unfolded over time, the understanding of the audience’s reception to the video content, and how to put all the learnings to the best of their use in 2022.

Here is a quick transcript of our conversation on video content marketing strategy. If you decide to contradict my above statement about the video and decide to read the text instead (Make no mistake, the text is still interesting!)

Camille started out in the advertising industry by writing copies for B2C and B2B companies for ads, video scripts. Later she started focusing more on the B2B tech companies writing copies and reviewing them for multiple content formats such as videos, voice-over, ads, blogs, etc.

Slowly her career moved towards content marketing where she started focusing on distributing the content in addition to creating them.

Sooner she was into understanding the different ways the content channels worked, the different types of audience each of these channels attract, and how to distribute content effectively via the same.

Camille has had a 360-degree experience in the early stage of her career in the content marketing game from writing, editing, distributing to the marketing game.

Though she has been experimenting a lot with written content which also happens to be her strong suit, her experience with videos especially on LinkedIn is still in the growth phase.

Her recent tryout with LinkedIn videos has shown surprising results compared to the engagement in other formats. This led to more experiments and trials on the way.

I am pretty sure this live session added to the list of positives to do more experiments with LinkedIn videos.

Videos have evolved over the years to match the different preferences set by consumers of the content. When it originated it was very common to see videos that range from 30 minutes to an hour on average on Youtube. But today things have changed a lot.

Each platform has a preference over the way they want the content to be formatted to suit their audience. Youtube loves content that is ideally 20 minutes long to better optimize for ads. Facebook loves videos that are 5 to 10 minutes long for the same reason. There is a new kind of format for short portrait videos that ranges between 15 to 60 seconds to consume on the go.

While we talk about the video game in general I was curious to understand Camille’s perspectives in the way she optimizes her video content based on timeline and channel.

The long-form content still works, as long as you can deliver value. People are open to consuming in-depth information and these people are significant to your business. As long as you can create engaging content that can deliver value consistently throughout the content, you can win with them.

But to expand your reach to all segments in the market you have to use the distribution methods. Content distribution is vital to complete the content marketing cycle,

Most people do it wrong by just reposting the same content across different platforms. But you have to start optimizing the content for the platform before you share the same.

This helps you operate efficiently in the content creation process and in better ROI.

Reemphasizing again here the importance of content distribution and repurposing the content again here.

You have to start with long-form content – a webinar, a podcast, an interview, anything. This way you can loop in an influencer to help you create your content in the long-form.

With this, you can repurpose the same to multiple formats of content. Since the long-form content will help you get all the information you need you can later impart the information and the credibility on your content preferences both in paid and organic marketing.

This has helped us in the past effectively. How to get more ideas from authentic information and how to use them effectively. These are the questions you need to get the answer to.

It is going to be a package of all the things we have discussed so far. But more importantly to focus on the one important thing – whether it is a podcast, interview, or video.

Master one channel and try not to get too caught up in multiple channels and formats.

The game plan is to get started with one channel, create some long-form authentic content in the same, and later repurpose the same to different channels and the audience.

Camille Trent is a household name today amongst all marketers with her constant daily dose of value-added via her social platforms.

I wanted to host Camille for her enthusiasm in learning and unlearning new things each day in the content marketing space.

This conversation had some key highlights worthy of giving a shot for anyone who is into content marketing.

• Focus on one channel, master it and then move
• Create one long-form content and then repurpose it to multiple short-form content
• Personalize your content according to your audience and the channel before you distribute them
• We all start by writing choppy copies but you have to do them anyway to become better at it.

Hope you guys found this useful. You can check our upcoming series guests here. If you have someone in mind we should host next time, do drop me a message here.

Videos have been a powerful medium and the consumption of video content has grown trifold since the pandemic caused a workplace paradigm.

One of the most interesting and rewarding applications has been the use of videos in emails.

Individuals and businesses have started using videos in their emails to make the email personalized and engaging. This act has rewarded them with new business deals and better email engagement.

If you are someone who is looking to use videos on your email marketing channel, you can get started for free with Vmaker to create your videos on the go.

Learn more about Vmaker Screen Recorder.

Now, back to the objective of this blog.

While Vmaker covers one part of video emails (creating videos) we wanted to cover the other part of the process as well – emails.

We partnered with the Mailshake team to deliver a complete view of the entire process. We hosted Will Taylor from Mailshake to talk more about how individuals and solopreneurs can use video emails to generate more engagement and win new business.

To gain your undivided attention here is a stat I googled on video consumption – As of 2021, an average person is predicted to spend 100 minutes per day watching online videos.

With the average screen time being 7 hours and 11 minutes in the US, and the favor towards consuming video content compared to text content, the numbers are always poised to rise.

Marketing is a function that capitalises on user behaviour and as always brands have picked up on the same.

A wise man once said don’t build a marketing team build an ad agency for your brand.

You have to create content which your users enjoy, educate and can empathise (let’s frame it as the EEE framework for content creation)

WIth videos currently on top of the pyramid of content consumption, the good brands started finding a way to create video content in the EEE framework to make them work.

Emails has been a traditional channel in marketing playbooks and even after decades since the inception the importance and the returns from email engagement continue to grow.

Given a choice, even today I will personally pick an email list with 10,000 subscribers compared to a social following of 10,000.

From the user perspective, they need something new in their emails to make it engaging. Frankly, the average inbox is swamped with thousands of emails begging for attention that it paved way for a new concept called ‘Inbox Zero’

But with the involvement of videos and attractive thumbnails, you can help your emails stand out.

Video emails are a great asset to aid your creativity in email communication. This has helped marketers gain 3X results compared to the traditional HTML or plain text email formats.

But, this does not mean all your emails have to be video-based.

Given the amount of hype so far, it is natural to feel tempted (hopefully) to use videos in all forms of communication right away.

But videos should be used wisely with specific goals and cadences.

There are different types of videos you can create based on the objective

• Introduction videos
• Presentation videos
• Product Demo videos
• Sales Videos

And more..

Break down the objective and analyse what type of content will yield benefit for the user.

Do remember, videos are an add on and not a replacement for your regular text. Even if you are considering sending videos on emails, do append the same with text to set the context and the action performed once the user clicks on the video link.

If you are looking at the ways in which you can embed videos to your email, check this blog ~ Video Emails: How to Send a Video via Email

Bonus: Top Video Email Platforms Ranked | Video Emails

The next step in the video email workflow is to personalize the experience. And by personalization, we don’t mean mentioning their first name and their company name or their designation.

Email marketing and email marketing platforms have evolved a lot, that the usage of names and basic info on emails don’t create a personalized engagement anymore, they are page 1.

So, what else can you do?

Go through the prospect’s profile and try to pick something from their bio. One example is mentioning their favourite sports team or their recent tweet.

If none of these things work, you can still create a human touch in your emails by sharing a glimpse of your own environment.

Yes, I am referring to the email screenshot that has their pet do image added to it. Who doesn’t love that?

In short, try to add elements to your emails that can create a human connection than showing this is nothing short of a system-generated disclaimer statement feel.

Ah! No marketing plan is complete without a column or a slide that has the 3 Golden alphabets ROI.

Unlike other channels, video ROI management is straightforward (unless you want to get into the dark or hidden touchpoints of a buyer journey)

Video email metrics are no different from your regular email metrics, except that this time you add a couple more metrics to measure.

You should check the CTR to the video, the average view duration and post watch action (share, engage with the video etc.)

To get this closer to the revenue circle, we at Vmaker added a new feature to our platform. We added the option to include a CTA right there in the video player page.

This helps your user to watch the video and then take the next action right from the video player page instead of switching tabs or platforms.

This simple element has brought the overall engagement directly in lieu of the conversion metric.

Don’t forget to test the emails with A/B options wherever possible. You have to arrive at a template after multiple experiments and continue to experiment to improvise.

Too little to choose from too many. That’s the scenario in the market today for any product.

But, to help you get started you can choose from the below options,

• Vmaker to create your videos (You’re here anyway why not try it?!)
• Mailshake for email automation (They added some great value here)
• A laptop with a webcam (yes external cams work great, but not a hindrance)
• AI Video Editor (You have it covered if you choose Vmaker. Vmaker AI turns raw video footage into published-ready video in a minuties.)
• Time (You might not have heard this before but ‘good things take time and practice’)

This arsenal should help you get started with video emails right away.

The best time to start video emails was yesterday and the next best time to start video email marketing is now. (Another quote you might not have heard before)

I suggest you try a few quick videos amongst your internal team members before you roll out big time.

While you do so, be prepared to roll out a few imperfect videos and work on perfection as a process rather than an end result.

The consumption style of videos is only going to increase with VR and technologies coming into the picture. Your brand should not miss out on the same.​​

Videos make things easier to consume. People tend to retain more information from what they see and hear compared to what they read.

The growth in consumption and the added benefit of retention capability have made videos a go-to content format for businesses today.

Today, videos are being used in marketing, sales, customer support, and even in internal team communication.

The shift in work culture due to the pandemic has fuelled the growth of this adoption at a faster pace.

Even with all these advantages, videos are still not used to their optimum potential and we are still working on this goal each day.

Video Emails

Video emails are usually emails that carry videos. The above introduction has shared the understanding of how videos are flaring far better than other content types today.

Yet, the distribution of videos has not been easy. The video formats, length, hosting will all affect the consumption of videos.

Emails of all this is one channel that has benefitted by the inclusion of videos.

Though you cannot embed videos directly to your emails, there are still other ways to use emails as a channel to distribute your videos.

Choosing a video email platform is tricky since they solve a piece of your overall marketing puzzle and hence they should gel well with other platforms in use.

Apart from this, there are a few parameters you should consider while choosing your video email platform.

Video Creation

Video creation covers the initial recording part of the videos. The platform should allow you to record and edit videos seamlessly.

For example, Vmaker comes with a mac application and a chrome extension to record your videos on the go. The dashboard is maintained in the cloud to help you access all your recordings from anywhere.

The platform should also allow you to use an external mic or camera without any complexity.

Video Production

Any activity that drives friction will not be carried out efficiently. With video creation, you need to be as friction-free as possible.

Make sure the platform comes in with an inbuilt editor that can help you do the basic editing to your recorded videos without having to look for an external tool.

The process should be simple and should not require a tech-savvy person to oversee the same.

Video Hosting and Analytics

Instead of YouTube or Vimeo, if you can get free hosting with the platform you can save more $. The hosting should allow unlimited streaming at a higher bit rate to offer a great viewing experience.

Video analytics will help you measure engagement with the video. A list of anonymous views and inhouse view segregation will help in each campaign to personalize the follow-ups.

Here are some of the top platforms you can check out to improve your video email game this year. Each platform has its own merit and they serve a specific purpose. Whether it is nurturing, prospecting, or customer support – you will find the right platform below.

We have to top the list with Vmaker for obvious reasons. Vmaker is a webcam and screen recording tool that can help you record and send personalized videos over email.

Ranked by G2 as a High performer in their summer report, Vmaker has been widely used by Content creators, Sales and Marketing professionals, and YouTubers.

Vmaker helps you with the following benefits:

• Native Gmail integration to record or send recordings from your email compose tab
• You can record, edit and host videos with your custom branded player page
• Collaborative work option with your team
• Add a custom Call-to-Action button on your video player page
• Unlimited cloud storage

These are a few options of the major chunk that makes Vmaker stand out from the crowd. The fact that you can use the free version to record videos at 720P with an unlimited number of recordings makes it the first choice to give it a try.

The paid plans start at $7 and the teams plan starts at $10.

VideoPeel is an online video platform to generate social proof such as customer testimonials, and success stories in the form of videos.

It allows you to receive video testimonials from your clients and share them to your audience via your website or other communication platforms.

The pricing for VideoPeel is not available directly on their website. But going by external sources, the pricing starts at $69 per month.

HippoVideo is an online video personalization platform. This is primarily used by sales professionals in prospecting scenarios to send personalized videos to their email list at scale.

The platform allows you to record, edit, and personalized videos based on custom variables.

The pricing for the platform starts at $15 per month.

VideoAsk is a new name in the block introduced by the famous experience management platform Typeform.

VideoAsk allows you to customize all client communications with videos. Be it emails, website chat, or testimonials, you can customize the entire communication via videos.

Customers or users have the option to engage back using videos or by using text.

The platform is majorly used in the customer relationship segment to create a personalized appeal in communication.

The Grow plan with VideoAsk starts at $24 and the Brand plan starts at $40 when you bill yearly.

Adilo is primarily a video hosting platform that also allows you to record, play and analyze the videos.

Focused on creating more engagement and closing more sales with videos, Adilo allows you to record and host 4K videos, podcasts, upload external videos, and more.

The basic plan for Adilo starts at $29 a month and the growth and unlimited plans start at $49 and $149 respectively.

Sendspark is a video recording platform that allows you to record and send videos over email. They find their application across sales, marketing, and customer success roles.

Sendspark can be integrated with some of the top email platforms such as Outreach, Hubspot, Outlook, Gmail, and more.

The application comes in the form of a chrome extension and the pricing starts at $12 for pro plan and $15 for a business plan when billed annually.

Vidyard is a video platform that powers virtual selling. It helps you to record and share videos with your prospects on sales pitches, proposals, demos, and more.

The platform comes in with video recording, hosting, personalization, and analytics options.

The pricing for the same starts at $15/mo for pro plan and the teams plan at $300 per month.

Dubb is an online video communication platform that allows you to send video messages to drive more engagement and conversions.

Dubb is poised to replace text messages with video messages across all communication platforms such as email, website chat, messengers, etc.

With Dubb, you can create videos and embed them on your landing pages to drive more engagement. Dubb also offers contact level tracking to personalize follow-ups.

The pricing starts at $32 for the pro plan and $80 for the annual plan.

BombBomb is an upcoming popular name amongst video platforms to utilize the power of video emails. 

Poised to improve the customer engagement with the power of videos, their video platform pricing starts at $29/mo, and the plus plan starts at $49/month. 

Bomb Bomb is widely preferred to improve sales, customer experience, and for internal communication. 

EasySendy Pro is a video email marketing platform that integrates all your various marketing channels and accelerates traffic and conversion rate.

Using EasySendy, You can easily create and send personalized video content via Email on a scale to capture the recipient’s attention.

You can also create and push successful campaigns through different SMTP relays like Amazon SES, Mandrill, SendGrid, Sparkpost, Leadersend, MailGun, SendinBlue, and more.

Get Started with video emails

Video emails tend to work wonders if you play them with the right mix. You have to find the right proportions of content, video production, tools, and the right CTA. 

If you can nail this mix right you will see a 3X jump in results right away. 

Get started with Vmaker for your video emails and try our all-in-one record, edit, host, and share functionality to create and share videos on the scale.

If you enjoyed reading the above article, then here are a few cherry-picked ones you might be interested in reading further!

Heat up your cold sales emails with personalized videos

Video Emails: How to Send a Video via Email

The Ultimate Guide to Screen Recorder

How to Record Gameplay on PS4

Best screen recorder for Mac

Adding videos to your emails is a great way to boost your email engagement. It has proven to improve the email metrics overall and help meet the end goals.

We can conclude mutually that adding videos to your email is a good idea, but email senders do not usually allow you to embed videos to emails. This is to avoid spam and increase the deliverability rate.

Saying that I have listed a few options on how to send videos through email to get the best results.

In addition, I have also added some of the best practices to follow while sending videos through emails to maximize your email engagement.

You can always use the Vmaker chrome extension to quickly create or insert your videos through your Gmail compose tab.

Of all the types of emails that are being sent, video emails have proven to bring home the most engagement than their counterparts.

With videos, you give the user a chance to watch the content or read the content. People love having limited choices and the luxury to choose.

Videos also help you add a face to the thumbnail and create a personalized touch to your content. People love talking to people more than to brand names.

When you get a few seconds of your reader’s time you want to leave a lasting impression and videos help you do that.

So, how do you send videos through your email?

Do you embed them or send just the links?

Do you work on the thumbnail and what if the thumbnail preview is disabled?

Will your email be blocked by spam filters? If so, how to avoid them?

These are some of the questions I have tried answering in the below lines, read on to find out.

As I mentioned earlier, most platforms such as Gmail, Outlook, Yahoo, etc. do not support native video embed options. It makes sense from their end when they want to maximize email deliverability.

But from your end, you need to maximize the user experience when they engage with your email.

I have listed a few options below to balance out both ends – Sending videos in your email without hurting the deliverability rate.

Using Vmaker is one of the easiest ways to record or send one of your recordings to your audience via email.

You can use the Vmaker chrome extension. Once you have installed it, open the chrome compose tab in your Gmail.

Once you have opened you will see the Vmaker logo right next to the send button.

Click on the logo and choose either of the options suggested. If you are using it for the first time, choose the record video option. If you have already recorded your video, you can choose the insert video option.

Once you are done recording, the video is automatically hosted on our platform and the link will be added to the email with the thumbnail.

When people click on the link they will be redirected to the player page where they can watch the video.

This option is the best if you are someone who loves to improve the email engagement in one on one videos.

Bonus Tip

If you are using Vmaker and sending videos in one on one emails, you can have a better hold of the analytics.

When you go to your player page, you can watch the video analytics where you can see how many people have watched your video.

This will give you a confirmation on whether people have seen your video or not.

This is one of the most used methods and an easy way to send videos through your email. It is the one to go for if you are adding videos as a part of your email automation.

In this method, you will add a video as a hyperlink to your video thumbnail image attached to the email with a play button.

When people click on that image, they will be taken to the video platform where they can watch the video.

Follow the below steps to embed videos using the thumbnail method

1. Record a video and host it on a platform. If you are using Vmaker, it will be posted to our platform automatically and you can copy the video link
2. Create a thumbnail image for your video
3. Add the thumbnail image to your email compose section
4. Right-click on the thumbnail image and insert your video link
5. You are all set to go

When people click on the image, it will take them to the video player page on Vmaker or YouTube or wherever you have hosted the video and they can play the video from there.

Bonus Tip

If you use Vmaker for your videos, you have the option of custom branding. With custom branding, you can add a Call to Action button to the player page.

This allows you to have a video landing page with your own logo and brand colors. 

This again improves conversion by paving the way for your audience to take an action from the same page after watching the video.

Embedding emails using the HTML5 code snippet delivers the best user experience. Why? Because it allows the reader to play the video within the email.

Ask any marketer, they will tell you that the more you reduce the number of clicks the better the chances of conversion.

But, why aren’t people using this option and why am I suggesting this at the end?

Well, for all unfortunate reasons, not every platform supports the HTML5 email embed option. There are only a handful of platforms that allow you to embed and play embedded videos.

This means if your reader is not viewing the email in one of the supported platforms, then they will not be able to watch the video spoiling the mission.

Below is the list of platforms that support HTML5 video email embed

While it offers the best user experience, it has a higher risk in deliverability and this is the reason most video email software are not supporting the system today.

You can check this link to find the detailed instructions and embed codes to embed a video natively to the platform.

Attaching a direct YouTube URL is another method but I won’t recommend that again. If you just attach a YouTube URL to your email, then Gmail by default creates a preview of the thumbnail to the attachment section.

This is a better option compared to attaching a Google drive link – which won’t create any preview.

But you have to catch the attention of the user without having them scroll to the end.

Plus having the thumbnail+image option will help you create a better appeal in the initial frame and leads to better engagement.

Best practices to improve your video email engagement

Adding videos to your email is the first part of the job. To ensure successful engagement, you need to work on other aspects of the emails.

Here are some points to improve your video email engagement.

• Use the word ‘video’ in your subject line. This has been statistically shown to improve the open rate of emails.
• Add your video with context. Don’t send them just the video, instead of adding some context in the text mentioning what the video is about and what can they expect once they click to watch the video
• Explain what happens when they click. This is important. If your link will take them to an external link then do mention what happens once the user clicks on the link. Whether the video plays there or if it takes them to an external site, or should check the video attached at the end of the email.
• Analyze the time to send the video. Make sure you run some experiments to find the optimum time for engagement. You are shooting a killer arrow and you don’t wanna fire it in the dark.
• Test the email before you spend – Test the email by sending test emails to multiple email domains and checking the preview in multiple email tools such as a mobile, desktop, tablet, and in software such as Gmail, Outlook, and others.

If you nail this down, you will see a green curve soaring in the weekly email report.

To ensure high deliverability and security of your emails, consider implementing a DMARC setup. DMARC helps protect your domain from being used in phishing and spoofing attacks, thereby improving the chances that your video emails will reach your audience without being marked as spam.

Try Vmaker for Free

If you are looking for an easy solution to record and add videos to your emails, you should give Vmaker a try.

It helps you to record and add videos from your Gmail application (more integrations are on the way).

You can also record your video via the app, edit them with external videos and audio and then insert the recording into your emails.

It makes the process complete by supporting with video analytics and the option to add a CTA to the player page making your audience take the next action right after watching the video.

If you enjoyed reading the above article, then here are a few cherry-picked ones you might be interested in reading further!

Top Video Email Platforms Ranked | Video Emails

How to Create a Video Resume? Six Actionable Steps, Example with Tips

How to Make a Great Product Demo Video?

How to make a video resume with Vmaker (and Tips)

How to record a PowerPoint presentation

How do I make a video presentation

With lockdown restrictions coming to an end and the pandemic settling down, the future still holds good for the remote working environment. As per McKinsey & Company, hybrid work environments will persist long after the pandemic is over. As we’re slowly getting used to many aspects of this environment, communicating effectively while working as a remote team is something we are still improving on.

We invited Yaagneswhar, Director of Marketing at Avoma to speak with us and share his knowledge, experience, and anecdotes on how to build and run a remote team effectively.

Here are a few snippets from our How to Collaborate Effectively as a Remote Team webinar, tailored for you.

You can watch the full video here:

Customer intelligence is about gaining insights from your customer behavior. When customers interact with your team, their feedback, reviews, and overall communication tells you a lot about them. This is a goldmine for all the teams in the organization as they can leverage this to give a better customer experience.

Each day we parse through different data points about the users and customers. Not all of these data points are actionable for one team. It should be inferred and the inference should be shared with the right team to take actions. This should be transparent to avoid any duplication of content within teams.

Consider, a prospect and your salesperson are talking, and they answer many questions about the product and the use cases. The result of this conversation will be held between them, and the same is not shared to the team.

If you look into it, the marketing team can benefit a lot from this conversation. They will get to know the pain points of the user base directly, and they can curate content to benefit the same.

When you solve the problem for the specific user, it solves the problem for the similar customer cohort.

The product development team can benefit from the conversation by listening to the same and planning their product roadmap prioritizing on how the customer base wants first.

Democratizing customer intelligence will help align your entire team in the same direction.

The remote work culture has brought the world closer. You are always a click away from your colleague who is connecting from the other end of the world. But with this, comes the problem of quick sync-ups.

Here’s what Yaagneshwaran had to say about online communication – 

Working between different time zones often causes unusual delays. All of us at some point must have faced this problem while scheduling a meeting. The entire leadership team at Avoma resides in the US, and I’m no stranger to timezone management and its issues.

Asynchronous communication concept has helped us to move out of this. It has helped us reduce everyday calls such as daily stand-ups and scrum calls. By going asynchronous, the recorded videos and notes are shared across teams which brings everyone closer to each other’s work.

For example, a salesperson writes about his customer call from the last day — a marketer can share a material related to it which might help the prospect. Similarly, a product manager can share feedback about the demo. This also applies in other scenarios such as learning, onboarding new customers or hires, etc.

Remote working is the future. It is here to stay and asynchronous communication modes have helped to add more clarity to conversations and make the end product more effective. Asynchronous communication does not eradicate synchronous communications, but it makes you more productive, and get things done faster.

☛ Try Vmaker Screen Recorder

Time management is indeed a challenge. Especially after the pandemic, when most of us were forced to accept a new working atmosphere. There are so many distractions now, and it takes more time to focus on a task. 

There are a few techniques which have helped Yaagneshwar to manage his time. So here are a few of them which you might find helpful too:

i) Prioritize the things you have to do in a day. If you are in a smaller setup, you have to decide what kind of value your activity adds to the overall goal of your organization or team. Based on this you have to do your activities.

ii) You will get a lot of ideas and you want to do a lot of things. Everything needs your time and effort. All of them boil down to prioritizing the activities.

iii) Most of the problems get solved after prioritizing the tasks. Don’t spend too much time in looking for multiple tips

iv) If the activity in your hand adds great value, and you have great clarity over it, then do it. However, if you have to spend time thinking over it, then don’t proceed with it.

v) A checklist is a great tool to put things in order. It guides you through the multiple steps in the process and ensures you don’t miss out on any steps.

vi) Restrict yourself to limited tasks if not it can turn into a hindrance. Taking too many things at the same time will kill the quality of the output, and also lead to burnout.

Remote working has opened up a new channel for interacting with colleagues and co-workers. Earlier, a lot of interactions happened in person, but now we don’t have a choice. Tools are our savior, especially when dealing with processes like hardware procurement automation, virtual collaboration, and even audiovisual setups for remote presentations. Platforms like Audio Visual Nation help organizations create seamless communication environments, ensuring smoother operations in a remote setup.

In this section, we asked Yaagneshwar about his favorite tools, and how it helps them.

1) Slack is the first communication tool for us. For quick updates, feedback, questions, this is our go-to tool

2) Intercom is used for customer chats, and it also helps us in keeping track of conversations

3) Click-up is a great tool for streamlining everything in one tool. We use it for our daily productivity

4) Ahrefs and Avoma are the other two tools I use on a daily basis.

Yaag has promised that he will give Vmaker a shot. If you’re curious about Vmaker and looking to kick start your asynchronous journey, then we can’t wait to have you on board. Here’s the link to get started.

Most of you reading this, Yaag and I were onboarded virtually during the pandemic. The hiring, onboarding happened online. This was the first time for me, and overall it was a new experience. But, I was curious to know what a recruiter has to say about building a team while working remotely. 

Yaag shared some great points with us –

In a broader sense, you need to have clarity over what is expected out of the role. When you are working in a company, you will find a lot of water-cooler conversations that help you understand more about the company. While remote work has helped avoid many unnecessary conversations, automating a lot of manual tasks and prioritizing high-value tasks helps us a lot.

You need to create a knowledge base about the company, the product in the form of videos, and written content to speed up the onboarding. You can use an asynchronous tool like Avoma and Vmaker when a new employee is being added to the team and then listen to the feedback.

It will take some time to be good at this, but with the remote culture all set, we have to work on building a culture on remote onboarding.

Working and collaborating in a remote work environment is tough. There are many pain points that you have to tackle which is a challenge. To make things easy for you, we invited Yaagneshwar from the team of Avoma to share his ideas on the different challenges and opportunities for making remote working more conducive. From customer intelligence to onboarding new employees, the spectrum of insights shared by him will surely help you.

If you miss that, you can check our YouTube channel. We upload the recorded version the next day.

You can also be a part of our Facebook and Slack community to participate in many conversations related to business, productivity, and growth.